Benefits of Wrapping your Company Vehicle or Fleet
Updated: Sep 20, 2021
A designer’s dream canvas -
A vehicle wrap can be a designer’s ultimate canvas. The vinyl becomes the ultimate creative space for a designer looking for their graphics to be seen by millions of people per year. While common design guidelines are still applicable, there are little-to-no restrictions on what could be printed in a vehicle wrap, making the perfect canvas for an ambitious graphic designer looking for a new medium.
Full creative control can provide a brand image that is cohesive and unique across your entire fleet and, if applied beyond vehicles, to your entire company. With a unique vehicle graphic design, your brand will stand out from the rest in every road, street, and freeway your fleet goes. The marketing potential is endless.
A marketer’s ultimate ad space -
Go where no billboard can go. Reach audiences no magazine can reach. What other analog medium can reach the general audience that billboards are known for but also reach specific audiences, like a magazine?
Your vehicle transforms into a mobile billboard and a magazine ad that circulates as long as your vehicle is running. Your brand becomes identifiable in every scenario, whether that is a busy freeway or a client’s driveway. Your fleet is now a marketing team’s most powerful ad space. Where and who your company reaches is entirely in your hands.
Vehicle wrapping also sees an amazing ROI as a mid-to-long-term investment becoming a more sustainable option compared to other ways of advertising. Making the perfect brand-focused investment for any company.
A unified visual message -
A vehicle wrap is great for new companies putting their brand name out into the market or seasoned brands trying to renew their brand outlook. Perhaps you recently partnered up with one of our team members for a brand refresh or a complete brand redesign, and are now looking for a long-term solution to show off your company’s brand new look. A vehicle brand will project your message loud and clear to a variety of audiences for years and years to come.
Out beating the Competition -
As any business owner or marketer may know, there are many creative ways to advertise your business. Out-of-home marketing or OOH, like billboards and wall advertisements, are found to be some of the most common ways to advertise to the masses, however, those options can limit you to the size and placement of the advertisement. Take billboards and magazines for example:
The billboard’s vast canvas becomes the limitation as font size and small details become unusable. While a good billboard can inform a general audience about a company, a bad ad billboard design often leads to boring and generic messages that either get lost in the audience’s consciousness or become an eyesore of the driver’s daily commute. Bad billboard placement can also lead to a loss in audience reach and burn through your advertising budget quickly.
Magazine advertisements are great to attract targeted audiences about your company or product, however, magazines and wallpapers are often regulated by the publisher’s rules and requirements. Certain dimensions and regulations can create countless revisions and hold back creative potential. Approving your advertisement is only half of the struggle—your ad continues to fight for the attention of a limited audience while sharing ad space with other competitors.
As we continue to move forward and see more drivers head out on the road more than ever before, more brands will realize the value in vehicle wrapping and the amazing benefits that it can bring to their brand. Why not be ahead of the curve?
Ready to take advertising into your own hands? Ready for a vehicle wrap that unifies your brand image and reaches thousands of people every day? Get in contact with us and receive a quote today.
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